About 23Labs

Practical technology, built around your business

We're a Melbourne-based studio building automation, software, and AI tools that remove busywork and help businesses scale with confidence.

Our story

23Labs started with a simple belief: most businesses don't need more software, they need the right systems working together. Too often teams are stuck doing repetitive manual work, copying information between tools, and chasing tasks that technology should be handling quietly in the background.

We partner with growing businesses to find where the friction is and build practical solutions that actually get used, from automating day-to-day operations to designing custom platforms and AI tools. We even build our own products, like Haylo, our AI receptionist, so we know first-hand what it takes to ship software that scales.

Whatever the project, the goal is always the same: smarter systems that save you time, reduce errors, and give you the confidence to grow.

What we stand for

01

Practical over flashy

We build what moves the needle, not what looks impressive in a demo. Every solution has to earn its place by saving time or making money.

02

Built to be used

Technology only works when people actually use it. We design around your team and the way you already work, not the other way around.

03

Partners, not vendors

We stay close, explain things clearly, and keep improving long after launch. You should never feel lost in the technical detail.

60+
Projects shipped end to end
100+
Custom automations in production
12+
Years of Experience

Ready to remove the busywork?

Tell us where the friction is and we'll show you a practical path forward, no obligation.