Business Process Automation
We streamline repetitive tasks, manual processes and disconnected workflows, helping businesses improve efficiency, reduce errors and free up their teams to focus on higher-value work.
Learn More
Modern systems for growing businesses.
We build business automation, custom software and connected systems that reduce manual work, improve operations and help growing businesses scale.
Introduction
23Labs builds the software, automation and systems businesses need once spreadsheets, disconnected tools and manual processes start getting in the way.
What we build
Technology that removes operational friction
Four ways we help growing businesses remove manual work, build the right software and connect the tools they already use.
AI Workflow Automation
We integrate AI into everyday business workflows to automate document processing, data extraction, communications and complex tasks that traditionally require manual intervention.
Learn More
Full-Stack Software Development
We design and develop custom software, SaaS platforms, internal tools and web applications tailored to your business, from initial concept through development, deployment and ongoing support.
Learn More
AI Agents
We build AI agents that can interact with business systems, retrieve information, execute tasks and support your team across customer service, administration and internal operations.
Learn More
Why it matters
Better systems give your team more time to grow the business
The goal is not more software for its own sake. It is less manual work, fewer disconnected tools and systems that keep working as the business gets bigger.
Automate the repetitive steps
Automate repetitive steps that consume valuable time, so your team can focus on the work that actually grows the business.
Make information move on its own
Make information move between platforms automatically, removing duplicate entry and the gaps where things get missed.
Infrastructure that holds up
Create infrastructure that does not collapse as volume grows, so the systems you build today still work next year.
Selected work
Systems built for real businesses
A few of the products, platforms, and rebuilds we've shipped recently.
See all case studies
Website RebuildLily Olsen Counselling
A full multi-page website rebuild for an Auckland-based therapist, with a calm, considered design and clear pathways to book.
Onboarding AutomationCorIT Tech
Automated a manual, multi-tool onboarding process for an IT services team as client volume started to outpace it.
View project
Workflow AutomationFirst National Real Estate
Automated the handoffs between customer enquiries and property records to cut down repetitive admin work.
View projectHow we work
From first call to long-term support
01
Understand the problem
We map your systems, workflows and bottlenecks.
02
Design the solution
We build around how your business actually operates.
03
Launch and improve
We deploy, measure and continue refining.
Our approach
We build software that works for real business
At 23Labs, we focus on practical outcomes, intuitive experiences and long-term partnerships. Everything we build is designed to deliver measurable impact.
01
Practical over flashy
Every solution has to earn its place by saving time or making money.
02
Built to be used
The best systems are the ones your team actually wants to use every day.
03
Partners, not vendors
We work closely with clients to build solutions that fit the way their business actually operates.
What clients say
Validated by the people we build for
“23Labs helped us automate repetitive workflows that were slowing the team down. The solution was practical, clear, and easy for our staff to adopt.”
“They understood the operational detail quickly and gave us systems that removed friction without making the process feel over-engineered.”
“The process was calm, structured, and professional. I ended up with a website that feels aligned with the practice and easy to manage.”
Industries
Built for the businesses that keep things moving
Every industry has its own admin bottlenecks and disconnected tools. We build around how each one actually operates.
See all industriesConstruction
Software and automation for builders, contractors and construction businesses managing projects, compliance, documentation, quotes and client communication.
Freight & LogisticsWorkflow systems for transport, freight and logistics businesses that need better visibility, less manual data entry and smoother communication between teams, customers and systems.
Professional ServicesAutomation and custom software for consultants, agencies, accountants, legal firms and service businesses that rely on client communication, admin workflows and repeatable internal processes.
Allied HealthSoftware and automation for allied health clinics that want to reduce admin, simplify scheduling and connect the systems their team already uses.
Real EstateAutomation and software systems for agencies, property managers and real estate teams handling enquiries, inspections, maintenance requests, follow-ups and client communication.
Trades & Field ServicesAutomation and software for electricians, plumbers, HVAC businesses, cleaners, landscapers and mobile service teams managing enquiries, quotes, scheduling and job updates.
FAQ
Frequently asked questions
Business automation, custom software and the integrations that connect them, plus the occasional website or web app when a project needs one. We tend to be judged on whether it saved time or made money, not on how it looks in a demo.
We work with growing service businesses, professional teams, and operators who need better systems, automation, software, or web platforms.
Yes. Many projects start by connecting and improving the tools a business already uses before introducing new software.
Usually, yes. Most automation projects sit on top of the tools you already run, we map the process first and only recommend replacing something if it's genuinely holding you back.
Both. Some projects are a focused automation between two tools, others are a complete internal platform or customer-facing application. We scope it around the problem, not a fixed package.
Yes. Launch is the start, not the end, we stay involved to refine the workflow, fix what needs fixing, and help the system keep up as the business grows.
The first step is a short discovery conversation to understand the workflow, goal, timeline, and best next move.
Buy vs Build: When Custom Software Actually Pays Off
Should your business buy off-the-shelf software or build a custom system? Learn when custom software pays off, when it does not, and how to make the right decision.
Read the guide
How Construction Businesses Can Reduce Admin With Workflow Automation
See how construction businesses can reduce admin, improve project visibility, and keep jobs moving with workflow automation.
Read the guide
The Hidden Cost of Tools That Don't Talk to Each Other
Disconnected business tools create hidden costs through manual data entry, duplicated work, missed follow-ups and poor visibility. Learn how integrations and automation can fix it.
Read the guide