Custom software and automation for businesses that have outgrown manual work
Business automation, custom software and system integrations for Australian and New Zealand businesses still running on spreadsheets and manual handoffs.
About 23Labs
Practical technology, built around your business
23Labs started with a simple belief: most businesses do not need more software, they need the right systems working together. We work with businesses that have outgrown spreadsheets, manual processes and disconnected software, replacing unnecessary complexity with systems designed around how they actually operate.
Learn more about 23LabsWhat we build
Four kinds of work, all covered by ongoing support after launch.
Business process automation
Approvals, handoffs and repetitive admin run on their own, and people handle the exceptions.
02System integrations
Your CRM, job system, accounting and website connected, so nobody retypes information.
03Custom software
Internal tools, portals and web apps built around how you actually operate.
04AI workflows and agents
AI that reads documents and completes approved tasks in your systems, with a person in the loop.
How we work
We start with the business, not the technology.
Most businesses don't set out to create complicated processes. Over time, systems become disconnected, manual work builds up, and simple tasks start taking longer than they should.
At 23Labs, we focus on understanding how your business actually operates before recommending a solution.
We look at your existing workflows, identify where time is being lost, and work out what can be improved through automation, integrations or custom software.
The goal isn't to introduce more technology for the sake of it. It's to build practical solutions that make your business easier to run.
Understand your business
We learn how your team works, what systems you use and where the biggest challenges are.
Map the opportunities
We review your existing processes to identify manual tasks, disconnected systems and opportunities to improve efficiency.
Design and build
We develop practical solutions around your existing workflows, whether that's automation, system integrations or custom software.
Launch and support
We test, implement and refine the solution with your team, providing ongoing support as your business evolves.
Why 23Labs
Technology built around how your business works.
Most businesses don't need more software. They need their existing systems, people and processes to work better together.
At 23Labs, we build practical automation, integrations and custom software that remove repetitive work, connect disconnected tools and make everyday operations easier to manage.
We take the time to understand how your business operates before recommending what to build. Whether it's a small integration or a complete custom system, the goal is always the same: less manual work, fewer complications and more time to focus on running your business.
Let's talk
Common questions
What does 23Labs actually do?
We help businesses simplify how they operate through process automation, system integrations and custom software. That might mean connecting existing tools, removing repetitive admin or building something tailored to how your business works.
Do we need to replace our existing software?
Not necessarily. We usually start by looking at the systems you're already using. In many cases, we can connect or automate existing tools without replacing them.
Can you automate processes that currently run through spreadsheets?
Yes. We work with businesses that rely on spreadsheets, emails and manual processes to manage everyday operations. We can automate parts of those workflows or build a more connected solution where needed.
How much does a project typically cost?
It depends on the complexity of the problem and what needs to be built. Smaller automation and integration projects may be relatively straightforward, while custom software requires more planning and development. We discuss the scope and provide a clear quote before starting.
How long does a typical project take?
Timelines depend on the scope and complexity. Smaller integrations and automations may take a few weeks, while larger custom software projects can take longer. We'll outline realistic timelines before development begins.
Do you provide support after launch?
Yes. We provide ongoing support, maintenance and improvements to help ensure your solution continues working as your business evolves.
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